New electricity supplier Keywords: cross-border, rural, mobile
Ali Baba and the Jingdong focused IPO in 2014 so that the domestic electricity supplier industry usher in "high light moment", and "double 11" day blowout international orders also fully reflects the strong domestic consumer demand for cross-border trade. Analysts believe that in the depth of the integration of the mobile Internet in 2015, the electricity supplier companies will compete for the bonus of cross-border electricity supplier, while developing the rural electricity supplier this blue ocean market. At the same time, they are facing the pressure to move the end of transition.
In addition, at the operational level strategic landing process, the fake problem diagnosis will constitute another dimension of this electricity supplier industry development.
Cross-border electricity supplier race
"Cross-border business is an unstoppable trend, increasing the size of the Haitao. Ali does not do, others will do, and everyone will be at the starting line." In the February 10 to attend the 2015 annual meeting Tmall businesses, Alibaba Group COO Zhang Yong said.
Currently, the domestic demand for cross-border consumer goods category focused on maternal, food, cosmetics, Tmall International is also targeted to accelerate the introduction of these areas of international brands settled.
For the 2014 start-Chinese cross-border electricity providers, has yet to form a dominant situation, Ali, Amazon China, Jingdong, Suning, eBay, 1st shop so overweight invested in cross-border electricity supplier business. Analysis shows whether platform model or self-mode model, the construction of cross-border logistics system, will become a watershed outcome of each company competition.
Currently, no company has the ability to establish a courier company, shipped the goods to the world; no one can create a common payment system, so that all payment forms used. Therefore, the cross-border electricity supplier development process, social cooperation will become one of the trends. In 2015, like Ali investments Singapore logistics, logistics service provider Wan Yitong eBay in hand of co-operation of this nature is expected to become more frequent.
Rural Blue Ocean layout
Whether Ali, or Suning, Jingdong, are currently doing channel sink it, open up three or four lines, and even rural markets. Each movement from the current point of view, the city and surrounding agricultural commodities in rural countryside electricity supplier will heat up significantly this year, to become the next one hundred billion market.
Previously, Alibaba announced in the next 3 to 5 years invested 10 billion yuan to the development of thousands of Villages and county plan, namely the establishment of 1000 county operations center and 100,000 village-level service stations, promote rural entrepreneurship opportunities "Taobao village" mode In a nationwide promotion. Rural electricity provider, has been promoted to this level, one of the three strategic Alibaba Group's future.
Ali Institute released the "rural e-commerce consumer report" shows that in the past three years, Taobao rising proportion of rural consumption, up from 7.11% in the second quarter of 2012 to 9.11% in the first quarter of 2014. Also according to Ali forecast 2014 National Rural online shopping market size of 180 billion yuan in 2016 is expected to grow to 460 billion yuan scale.
For commercial enterprises, the mobile terminal is the trend, but if we look at the effectiveness, no one seems to do a good job.
IResearch data shows that 86% GMV Alibaba dominates the mobile e-commerce marketshare. In terms of monthly active users, Taobao Alibaba phone client has always been China's largest mobile e-commerce platform.
But between the mobile end users and in revenue contribution has not yet formed the same proportional increase. Alibaba Group ended fiscal year 2015 third quarter results December 31, 2014, and the quarter increased by 48 million active mobile users, access to the $ 1 billion in mobile revenue, but the current level of revenue conversion rate is still moving side lower than the PC side, while the proportion of mobile terminals contributed GMV quarter and last year were much higher, resulting in a lower overall conversion rate.
Zhang Yong had to accept the "First Financial Daily" reporters, said Ali will be launched in the wireless side businesses more data analysis and marketing tools, and third-party developers to attract more settled wireless platform. In the days of his Tmall business at the annual meeting, said this year will be on the basis of the phone Taobao, focused on promoting mobile phone Tmall, let the Tmall customer activity and customer volume can be on a higher level.
In the pressure behind the transformation of their mobile terminals, electricity suppliers are also facing a giant derivative erosion. The industry is currently estimated that about 6 million to 10 million sellers do business in the circle by micro letter friends, while a gray area in the policy circle of friends overseas purchasing is showing strong demand.
Analysts believe that the electricity supplier Gong Wenxiang, and Taobao goods based on different business, the nature of the derivative is based on the people's business, everything is based on people. "I believe 10 million micro businessman’s practical wisdom, which will certainly appear disruptive electric business model."
Jingdong Group pat micro store, for example, the number of businesses which currently has more than 200,000, a pat on the micro-store acquisition costs are one-third of the traditional order of the C2C platform, moving from micro-channel and bring mobile QQ Social Flow dividend will be reflected.
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