Chinese people swept away 46 percent of consumption of global luxury goods
In 2014, the total volumes of global luxury market reached a record $ 232 billion, expects annual growth rate was 7%, but this rate has been less than the previous years. Among these, the consumers of global luxury goods consumption in China reached US $ 106 billion, an increase of 4%. Thus calculated, the Chinese 2014 taking 46% of the global luxury goods, is the world's largest buyers of luxury goods market.
Chinese New Year holidays approaching, "Chinese Aunt" once again become the focus
Italy Internet users recently broke the news, next to the stone benches in front of the luxury shop, several "Chinese Aunt" eat their own instant noodles. In short, most people are hard to understand this kind of behavior in China, which caused controversy. However, after leaving China for luxury loving aunt is not disputed, and this is confirmed, the data of a recent "76 percent of Chinese consumers of luxury goods purchased from offshore".
In 2014, consumers of global luxury goods consumption in China reached US $ 106 billion, 46% of the total global consumption of luxury goods, in disputably become the biggest buyers. But at the same time, a phenomenon that cannot be ignored is that Chinese consumers disregard home market, willing to put a lot of money over the borders. In 2014, Chinese consumer spending at home fell 11 percent, while consumption abroad increased by over 9% to $ 81 billion, in other words, 76% of Chinese consumers of luxury goods consumption occurs outside.
Shrinking local consumption of luxury goods
Recently, the Chinese luxury market research firm--Fortune Institute of quality issued by 2014 China's luxury goods report shows, in 2014, the total volumes reached a record $ 232 billion global luxury market, expects annual growth rate was 7%, but this rate has been less than in previous years. Among these, the consumers of global luxury goods consumption in China reached US $ 106 billion, an increase of 4%. Thus calculated, the Chinese 2014 taking 46% of the global luxury goods, becomes the world's largest buyers of luxury goods market is undisputed.
Behind the total increase is differentiated of consumption areas. "Report" shows that Chinese consumers in domestic spending fell 11 percent, while consumption abroad increased by more than 9 percent to $ 81 billion, that is to say, 2014 China consumer 76% consumer of luxury goods in foreign countries.
As for the luxury goods industry, the slowdown in growth is an indisputable fact. Research shows that in 2014, the major luxury goods group sales growth has been slowing down, and serious backlog of inventory, discounts and disguised discounts become the norm, while the speed of opening shop has been slowed down.
Chinese market gradually abandoned by the big brand
Under the influence of a variety of reasons, "pay attention to Chinese consumers, but do not attach importance to the Chinese market" has become many international brand managers widespread mentality.
Ping An Securities research report shows that as an increasingly important consumer of luxury goods, net purchases of luxury goods sales in China account for only 3% per cent of overall sales, but online sales growth for two consecutive years of more than 30%, the market potential is large. Mainstream electric commercial previously have increased efforts of Luxury Category.
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