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Carlsberg's China strategy
Carlsberg's China strategy

As Carlsbergs helm,Joergen Buhl Rasmussen faced a problem: since invested billions of dollars to establish a dominant position in Russia, nearly half of Carlsbergs profit comes from the area. However, it is beneath good fortune that calamit ...

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How to do business in China
How to do business in China

China, with its vast land and abundant resources, low labor costs, became the object of investors preferred one. After more than two decades of reform and opening up of China, the Socialist market economic system evolves mature. After joini ...

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Decathlon counterattack: sports brand in the "Ikea"
Decathlon counterattack: sports brand in the "Ikea"

Li Ning is facing a deficit for the first time in the recent eight years. ANTA Sports reduced the number of 590 stores last year, and will cut 475-575 stores this year. Peak last year net profit fell sixty percent, closing three stores a da ...

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How to detonate the core product
How to detonate the core product

The core product of enterprise is the pillar and bridge to build brand. also,in turn,enhance the brand image will strengthen the star products,and persestent driving the sales of other products.Core product brand, can help companies to occu ...

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