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The "toy" will become an outlet in the Internet business?


In the near future, the toy market may be able to be changed by the Internet, whether it is given to our children, or as an adult entertainment toys, it is no longer a dead object, but rather a personality, an interactive "living organisms".
Although a lot of companies want to be able to stand in the explosive growth of the industry, "air", but the first to grasp opportunities are always those which have the size, strength, money, talent of the Internet giants.
    This is true for the toy industry. After many of the traditional industries in the subversion, Google, Apple, Sony overseas, the domestic Internet companies such as BAT, 360, Le TV, have focused on this industry.
These Internet companies, have overturned the mobile phone manufacturers such as Nokia, TV makers such as sharp, security software such as Jinshan , this time whether can they subvert Lego, Bandai and other toy brands, may become 2015's biggest suspense.
    Internet companies across the sector again
Internet giants are always good at mining future’s economic growth. The global toy market scale is about more than $800 billion, so that Google, Apple, Sony and other companies lost and lonely.
    Enter the toy market is becoming a global trend. Google not only developed a virtual reality helmet using corrugated cardboard toys, it launched the first independent development of driverless cars, private label, and its shape is like a toy.  Years before, Sony AIBO robot dog, has also recently set up a special team, used to create toys and other new businesses.   Japan Kodoro company showing the super robot simulation Kodomoroid its invention in May.
    In China, the scale of toy market is also to be reckoned with. Data show that in 2013, the Chinese mainland toy market consumption totalled 31 billion yuan. Within the next three years, the total market or consumption will exceed 100 billion yuan.
Somewhat similar with the domestic television market, at present, Mattel, Lego, Fisher, Mickey Mouse, Bandai and other international brands seize the Chinese toy market limelight. The competition in the domestic toy companies, mainly concentrated in the middle and low products. It will bring more power to Internet companies.
Life service will become the leading domestic toy market
    According to current toy market, international toy brands and domestic brands, many of which are both facing "higher profits and less interaction, not content". The experts called for Chinese toy market "high profits and lower quality" status should be reformed, it should speed up the deep integration with the Internet.
In the near future, the toy market may be able to be changed by the Internet, whether it is given to our children, or as an adult entertainment toys, it is no longer a dead object, but rather a personality, an interactive "living organisms".
 

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