Learn marketing methods
United States h-p CEO, the late David Packard said marketing is too important to be borne by a Marketing Department alone. This sentence highlights an important phase of marketing, that is, stage IV----marketing concept (integrate marketing). If you want to learn and practice of marketing, we need to know marketing concepts and stages of development.
Father of marketing Philip Kotler on marketing description is: marketing is created by individual and mass, it is a social process that offers for selling, and exchange of products and value with others in order to obtain what they need and want.
In the vast river, humanity continue to discover the law of things and be summed practice, in Mao Zedong's words is the "theory comes from practice and guide practice," Marketing is a science management practices, it is also cannot be divorced from universal laws .Kotler summed up the marketing develop to five stages ---- production concept, product concepts, marketing concepts, marketing concepts, social relations marketing concepts.
Marketing people know that marketing experts are divided into academic and actual group. I personally prefer the actual group. Deng said: "development is the last word." What are accepted by the market it will have universal and value research, nobody learned marketing first and then do marketing.
The method is very important. Marketing is a practice of scientific, management also is practice
There are a variety of methods to learn marketing, someone holding a marketing masterpiece burst out great enthusiasm for learning, wished he could read the history of the famous marketing theory, however, in addition to a rich theoretical basis, the increase of talk and admiring glances, it is no use. I would like to advise colleagues working in the marketing industry, if you do not want to make a theoretical researchers, please put down vanity sinking heart, to learn from marketing, to learn from industry, to learn from marketing man in combat, be brave in practice, innovative thinking.
Case Study Method
Fortune 500 enterprises are focused, the essence is to continue making progress, keeping up with times. The training data is considered the essence of these enterprises, which are management, marketing, human resources, logistics, production and other subjects of theory, brilliant, case is easy to understand. Usually in practice to collect these materials, it can make in your real-life marketing case experience the ups and downs of the market, rivers and Lakes of the sinister, so you can avoid the occurrence of similar incidents in future practice.
The best way to learn is to teach others
Mencius said: those who have the wealth of good governance, good hearts of the people who teach. To give others the sun, his mind must first unlimited sunshine, but sunshine in my mind only spraying the earth, the fruit can only fruitful. This aspect requires learning marketing people continue to strengthen their own learning, on the other hand the knowledge and experience they need to get the exchange and sharing with others, has a very important role to play in a method called foreign training, training for participants to learn in person practice, exchange, similar to the military training exercise in the imaginary enemy. Confucius's view, the so-called teaching and learning
As we all know, the market should do the target market segments, in fact, also learning marketing is same, which is facing a choice that you cannot have your cake and eat it, you have to work according to the specific market segment you are in marketing, and then pass Overview articles, professional attack. For example, business representatives and sales managers for generic marketing theory to systematically study should be carried out, but the sales manager wants to emphasis on management, while marketing learning, also dabbled in management, human resources, finance, production, market forecasts and planning and other disciplines, business representatives will have dabbled in negotiation skills, psychology, and pay attention to absorb other types of knowledge.
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