How to detonate the core product
The core product of enterprise is the pillar and bridge to build brand. also,in turn,enhance the brand image will strengthen the star products,and persestent driving the sales of other products.Core product brand, can help companies to occupy effective market segmentation in the short term, to drive the brand by products.
A lot of the time,the worry of the enterprise is not without advertising fees, nor can not find the media,but don`t know what kind of information should be spread in a variety of media.Whether should push the brand directly, or pushing core product to drive the brand.
Products should have a unique product concept
To detonate the core product, you must have a unique product concept.It requires the enterprise to have a deep insight into consumer`s demand,and always be consumer demand as the starting point,based on the product itself,from the production of raw materials, process, taste, effect, etc.,mining differs from their core products and other products with competing products,looking for the adcantages of pachkaging,refining the concept of core products.It will not only become a strong brand propositon supported by the suppport point,but also can form a strong brand sales driving force,and give consumers more memory point when oral communication.
Multiple ways of promotion
Tipping core product must adopt a more diverse promotion way, change the single form of promotion.Today, there are rich media formats,audience contact media channels more and more widely,it is difficult to seize the hearts of consumers by single promotion.This requires that in addition to television, newspapers, outdoor and other traditional media,we should pay more attention to interactive marketing, public relations and promotional,making effective use of combination such as entertainment and sports to carry out interactive markenting.
Strengthen the use of new media, Internet,based on interactive PR network,even make the use of combination of online and offline.It is very critical for detonating core products.
Core products to promote the brand development
Detonated brand,to start the market more quickly at a lower cost .Core products to promote the brand development,diversified product category as far as possible,the core product as a leader,other products or category level play their respective advantages, the situation "one superpower and several great powers" has formed.To deal with the competition and sharing channel cost.
However,some enterprises,build a strong brand first,and then launch the star product,strengthen the brand strength.These two approaches are in consensus at the one point.They are both aimed at "brand".It's comforting that more and more companies have joined the ranks to build brand,showing a new development trend.
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