Foreign brands in the ＂Tmall＂ learned that entering the Chinese market without shortcuts
United States, the Wall Street Journal's website on December 22 articles, "Western brands get a lesson in Chinese e-commerce market," suffered a heavy blow after Western brands test the Chinese electricity provider, so they understand that there is no shortcut to entering the Chinese market.
As early as in April 2012, United States sandal brand "Feelgoodz" is entered Tmall. Kyle Berner, the founder of the brand had hoped the move would quickly build Chinese customer base. But what he didn't know is that "Feelgoodz" Tmall store only sold 50 pair of green slippers half a year .
Last year, China has overtaken the United States became the world's largest Internet retail market. But it turns out, making money from Chinese Internet users is more difficult than expected in many foreign brands. More fierce business competition, coupled with the Chinese consumer is always having "shop around for discounts and buy" mentality, many foreign brands have begun pondering whether to continue operating the online sales business in China.
Perth trading company founder Mr Lavin has been working to help Western brands enter Alibaba online sales platforms. He said that Western brands, as he recommends, if no physical presence in China, it will cost at least $ 10,000 a month for marketing: " This approach is based on our lessons learned in the first year, after the goods on the web when you walk away treasurer, this is not making money.”
Some electricity providers consultants suggest that even if the foreign company has done no problem at all aspects, it takes a year or more to gain a firm foothold in the Chinese shopping site. Mubarak ? Bertrand, vice president of global e-commerce network Asia, said: "Achieving sales grew from zero to 100 million candidly told us there is no shortcut to foreign brands, operators need at least a year will see the benefits."
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