2015 Internet advertising will become the biggest dark horse
Analysys think tank, recently released the latest research data, the data show: Following the 2010, 2011 Internet advertising market to achieve explosive growth, in 2014 China's Internet advertising market once again usher in the development of a small peak, the market size is expected to reach 156.53 billion yuan, compared with 2013 annual growth of 56.5 percent. Especially mobile advertising forward, led to further enhance the overall scale, the data show that in 2014 the annual mobile advertising market reached 47.22 billion yuan, an increase of 251.7%.
About the different types of Internet advertising, keyword advertising in 2014 is still the most favored by advertisers in the form of advertising, video advertising continues to grow rapidly.
For 2015, advertisers how to release their advertising budget? What is the best form of media delivery channels?
There is no universal answer to the industry, and who would be the largest horse? The answer is: the flow of information ad!
Three factors contributed to the flow of 2015 information advertising outbreak!
Mobile advertising presentation form
Mobile advertising display mode and PC are very different. Mobile's screen is relatively small, PC-side lots of seemed simple ads if ported to mobile, the effect will be discounted, so compared to mobile forms of advertising such as Banner and the table plaque, a native of the information flow more development in the mobile terminal advertising space.
1) Flow of advertising and social media information are match natural
Research institution BIA/Kelsey forecasts in 2017, United States social network advertising market at $ 11 billion, 40% is the flow of ads. In the United States market, Twitter have pioneered stream ad products, acquired Mopub, NamoMedia primary mobile advertising technology company; Facebook has also regarded stream advertising as their core revenue mode. Throughout the industry, true native leader in advertising is social networking giants, looking Chinese market, in 2012 launched the first ad of the flow of information Microblog and has launched QQ space information stream advertising Tencent, They are both has incomparable advantages on promoting primary ads apparently. The Wechat recently declared has entered the stream information advertising market, it will undoubtedly expand the flow volume in the advertising market as a whole. This size might exceed the previous forecast of 15 billion yuan.
2) the vertical segments successfully test the water
The latest Wechat advertising gold master is still unknown, we acquire a Microblog look. It is understood that since 2012 the first to test the water stream advertising, the platform has a growing number of success stories. For example: Last year, internationally renowned brands Jaguar and Microblog together created information flow Advertising in five days: public data show 40 million times to get the flow of information exposure, 30 million subjects read, 700,000 interactions and 500,000 video playback!
Foreign stones may serve to polish domestic jade
Overseas research social networking platform is more mature, the development of flow of advertising is relatively mature. It is understood that the fourth quarter of 2013, Twitter's mobile advertising revenue accounted for 75%, Facebook mobile advertising revenues increased to 53% the proportion, and the main benefit from actively trying to stream advertising. "Because put the user value in the first place, it balanced the different benefits between advertisers and users." - This may be interpreted as the greatest charm of the information flow of advertising.
Facebook mobile advertising revenue accounted for more than 66% in total advertising revenues, this information flow is the hero behind the advertising. Facebook mobile stream advertising click-through rates to be higher than the PC end 187%.Mobile advertising brisk performance is based on large-scale active mobile phone users. According to Facebook reported a 1.35 billion monthly active users, there are 1.12 billion active users of mobile terminals, of which there are 34% of users log on using a mobile terminal only. Whether it is a mobile terminal active user, or only in the mobile end user login, the 28.6% and 79.5% growth rate were significantly higher than the overall growth rate of 13% users. Ads appear on users ' attention is most focused on the flow area, for Facebook, and the need to balance point is that neither let ads affects user gets social news experience, nor reduce advertisers ' put on the return. To accomplish this mission, there is only one weapon: let advertisers target users based on precise delivery of personalized advertising. Based on high-quality advertising content and form, the user precise delivery, coupled with the flow of information that the user focus on the location, Facebook's mobile advertising effectiveness, in terms of running costs CTR or advertisers, have shown advantages.
The success of overseas social networking sites experience can actually get in the country, which benefited from the surge in mobile Internet users in China, user habits and duration of the substantial growth; on the one hand domestic advertisers have also begun to focus more on social website platform efficient delivery and high returns.
Information flow advertising trend
Based on the foregoing analysis, I have reason to believe that in 2015, the flow of information advertising will be the main trend of mobile marketing, the flow of advertising will be the mainstream mobile marketing trends, seize the information flow analysis social networking sites advertising industry, flow of advertising is current advertising trend, particularly at a time when mobile Internet boom hit, mobile stream ads advertisers to pay more and more attention. Looking at the world, whether it is Facebook, Twitter or domestic Microblog test the water first, and QQ space pioneers such headlines today, with just launched Wechat, several major social media networking platform has launched advertising information flow, they have affirmed the information future prospects stream advertising, information flow trends in mobile advertising will become mainstream end advertising.
I believe that with Wechat flow of information advertising launch, together with the previous Microblog education, the two giants of the market will consolidate the information flow devote advertising market leading position in the industry, whether or Microblog, Wechat or similar headlines today, QQ space, news client launched these advertising platform of information flow, with flow advertising of hearts, will ushered in respective development of opportunity, information flow advertising will become the future of mobile terminal advertising advertisers select choice.
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