What is the difference between SEO and SEM?
In network marketing and network optimization, we often hear SEO and SEM, do you know their differences?
First, what is SEO / SEM? SEO is search engine optimization, search engine marketing is a guiding ideology, not only for ranking of Baidu and google. Search engine optimization work through the website planning, construction and maintenance, every detail of the whole process. Each Web site design, development and promotion of participants should be aware of their responsibility for the SEO effect significance.
SEM is search engine marketing, mainly through a series of technical and policy systems, and guide consumers from search engines to find commercial sites.
SEO is a part of SEM, the main difference between SEO and SEM is the ultimate goal. SEO is mainly for keyword rankings, website traffic, website structure and pages indexed in the search engine data. SEM is based on SEO techniques extended to the commercial value in search engine, planning effective network marketing program, including a series of site operations strategy analysis and implementation, marketing effectiveness testing. SEM team is a team deep in the interior of major e-commerce companies, SEO → SEM → Marketing → corporate brand, SEM is a new network marketing and promotion. SEM pursuit of the highest cost-effective, with minimal input, to maximize search engine traffic and generate business value. SEM can maintain brand in the search engine brand, and make brand negative information as little show in front of searchers, it can prevent the malicious slander of competitors on the Internet. At the same time, conducting positive promotion and business information, thus achieving branding goals.
Secondly, there are many methods of SEM., the method of search engine optimization is just one method. Other methods including bidding promotion, promotional advertising alliance, social media integrated marketing, blog marketing and so on. Each method has its advantages, it also has certain disadvantages, so for
website, and want to have a successful Internet marketing, SEO and those paid promotion methods need to combine, so that results will be more satisfactory to the website.
In the end, the best collocation of website promotion profit is the mix of SEO and SEM. In addition, Baidu bid and natural ranking is also the best means of optimization.
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