SEO has five advantages compared with the search auction
First, meet the user browsing habits, search traffic more and better
More than 95% of search engine users will prioritize regular result (left results) Search engine given, of which the vast majority of people only when the left can not be satisfied with the results will go to view ads on the right. According to the survey, there are 87% Web users will make use of search engines to find the information they need, which is among the nearly 70% of searchers will find the information they need directly on the first page of search results.
For auction ads' showing positions are limited, auction resulted in a large number of customers for price reasons are unable to drain in the Home, makes it difficult for customers to bid on advertising-good results.
Second, the same keywords into lower-cost, budget more manageable.
SEO pricing standard: bidding by keywords of access times charges, and SEO products used package years of costs, keywords of pricing according to Home bidding results of price minimum line for standard, according to the degree of technical difficulty, to develop a standard in lower prices. Auction ads can set daily advertising budget, over budget ad is not displayed; the rule seems to be able to help companies save costs, but this is established on the basis of sacrificing potential cooperation opportunities. Optimization will not be limited by such a rule, website links are displayed all the time. Competition in the industry allows you to increase costs in a very short time rapidly. But this factor does not exist in web site optimization . For example, If you have done the auction ad position, you must have had the experience: "last month, ads ranked first on the right side of the bid only 0.8 Yuan, but now has increased to 4.5 Yuan. It means that the ad is clicked each time would takes 4.5 Yuan. " "
Third, to prevent malicious clicks effectively, to reduce ineffective spending.
The search competitive business model and the birth of the "click fraud" problem put the search engine on an awkward situation. United States market consulting firm Click Forensics recently released "click fraud index" survey reveals that in the second quarter, search engine advertising overall click fraud rate is 14.1%. up from 13.7 percent in the first quarter. Per click CPC price above $ 2 in the popular keywords, click fraud rate is 20.2%. This result may not include the Chinese search engine market, according to industry sources, domestic search engines encounter malicious clicks definitely worse than abroad.
Solving the problem of malicious clicks fundamentally, reducing invalid input, so as to enable enterprises to better delivery of advertisement effect.
Fourth, broader coverage, once invest, comprehensive income.
SEO aimed at the most professional major search engines, your website not only get ranked in Google, and also improved in other major search engines (Baidu\Yahoo). Select auction advertising methods to achieve this effect you must go and search engine advertising agreement signed, which undoubtedly adds great cost. And to achieve this effect by auction advertising must signed advertising agreement with each search engine, it will increase the cost.
Fifth, the optimization results will valid for a long term
SEO can help you improve the overall index of the page, if your link has been improved, continue to maintain a high quality reverse connection and content maintenance, your left ranking will continue to maintain or improve. Unless punished for cheating or stop the work of maintenance. But as for auction ads, if you stoped, the site links will become disappear instantly.
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