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SEO Optimization: six elements of educational website profitability

Depending on the specific location, educational site covers everything from elementary school, middle school, high school,
University, in-service training, professional training, overseas training and other aspects of the content of the certificate. And
correspond to real world education market opportunities, education websites has also been on the rise, still far from having reached
the point of saturation, this is due to increasing levels of domestic education market segments, Web sites can be broken down through
more aimed at specific user groups, so as to occupy the niche market for profit. Faced with such a competitive situation, you want to
successfully profit educational website should be aware of the following six elements.
    First, the site specific positioning is clear
    Site location related to future earnings point, to pinpoint their target population, make good market segments.  First step is
combining the advantages of Webmaster resources and identify site specific orientation, aimed at the education market niche, for
precise positioning, such as primary and secondary test preparation, professional examination resources, lesson plans, middle school
English learning resources, targeted and focused on a specific niche content to do fine, professional and leading-edge to quickly in
the competition among similar sites stand out.
    Second, whether a website has a professional image
    Promote website advertising conversion rates, the approach to reduce visitor bounce rate is to enhance the site more attractive to
users, for educational website, create a professional image is an important method to get user trust. To use simple, atmospheric style
website template design, from the station marked the logo, then the navigation bar, there are a variety of functional details, should
highlight the ease of use, thoughtful features. Only do this, can promote the upgrading of the conversion rate.
    Third, whether the website content quality is high
    Educational website aimed at sharing resource, such as courseware, paper share, exchange of experience and many are around the
teaching or learning resource based, visitors arrives the website most began to looking for needs of resources. To success retain
visitors, promoting faithful user of conversion, we should avoid using poor quality resources patchwork fool users, we must adhere to
the principle of quality, otherwise, it must lead to the loss of users.  
    Fourth, whether the customer relationship maintenance is in peace
    In doing website promotion, constantly adding new users at the same time, good relationships are essential to maintain the old
users. On the portal type CMS based on education site, we can communicate with the uses by QQ group, continuing to strengthen
propaganda of the site, enhance the user viscosity on site.
    Fifth, whether the website profit means meet with the user characteristics
    Targeted at different user groups, the site should have a more targeted profit model, different models for different user groups
have efficient and inefficient points, to be reasonable considering the user base and the quality by more efficient, better return on
profit model.

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