How to optimize your website
At present，more and more enterprises begin to buy search advertising, but their construction sites are often just a decoration. In fact, the enterprise website has more powerful function for mining, well done search engine marketing can provide an immediate and effectivesupply of content， enabling customers to understand the business.
Many companies pursue their own websites only beautiful but neglected feature page optimization, so the search engine advertising they has bought fails to converge with the website. very important. You should know that the when customer searching the keywords you bought, the real-time updates of time and content is very important. Submit search engine has its own rules, and also has a certain period, so that the contents of the corporate website to be updated in a timely manner, add the latest, most want customers to understand the content, you can make the contents of the search results displayed for the enterprise latest and most useful content.
How to combine with the enterprise marketing behavior? An excellent Web site, after the search engine bring users, you should cooperate to do something to improve your site stickiness, such as product promotion topics, up-to-date information on a regular basis, included performing well, while users interested in promotional themes inadvertently , thus to view sales information on a regular basis. In addition, in the "news", "special" content such as the design considerations of combination of search engines to improve users' awareness of the product is also one of the commonly used method.
The psychological change of users search also enables companies to improve their own websites. Currently, the majority of US Internet users are experiencing Search fatigue (the user can't find and feel irritable and disappointed with the results of the Search content related) regularly. The user wants to get the search results quickly, if not for another search engine right away. In fact, as early as June 2006, a report called "Double Click ROI Research" has pointed out that 36% of American adults will try another search engine if they feel not satisfied with their search results.
Industry experts believe that as use’s higher demands on the efficiency of search engines, search engines want to increase customer loyalty, it is necessary to improve the matching of content and relevance of the keyword search by technical means continuously . The other hand, due to search engine users tolerance decreased, they are becoming more and more impatient with the search result exhausted in the rear. It also illustrates the importance of website optimization. Professional compliance, optimize good corporate site can be better in search engine results for a long time exposure.
Compared with paid PPC, SEO at a lower price, and have no limit to the number of keywords. Therefore, Optimizing Enterprise websites have become an important method of improving search engine marketing.
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