Internet marketing is not just a means but also a culture
Internet marketing today, we can not simply think of it as a means or a method. If only to marketing and marketing so the harvest will surely just now, you can not see the future, the resulting effect is short-term rather than long-term gains.
There are many network marketing ways, those people who have done network marketing can give you a lot of methods enumerated. However, it is hard to really see results and be able to continue to generate income. Internet marketing is not like traditional marketing model, as long as you throw money on CCTV or large media advertising platform can have some effect. Internet marketing does not mean that you have the money under will be able to succeed, because the network has given a lot of transparency to public in this society, everyone can see your nature through various platforms. Here the case of Millet, Millet’s marketing does not spending too much money, there is even no advertising in major media. Rely on microblog and forums, the phone sold throughout the country, and in short supply, gradually formed a kind of millet culture. People buy a phone into a culture or an enjoyment, phone is not the simple product.
Internet marketing can make a culture is not easy, we need to study many aspects and decisions.
Clear product or service positioning
Internet marketing also depends on the products and services, a clear product positioning and segmentation point is the premise of success. So users always select a commodity for a reason, "born to be a fever" is millet phone positioning, tailored for mobile phone enthusiasts, and let enthusiasts to participate. General public demands for mobile phones is not as harsh as enthusiasts, since millet enthusiasts can meet friends of all ages, so naturally you can see millet phone is very powerful. Specific population represents an attitude, a particular crowd on behalf of a certain influence, naturally, laid the groundwork for WOM.
Products and services must be the ultimate
If you just have clearly positioning without a good product that won't last very long. Products to achieve the ultimate reaction to the reality of sensory experience that was simple and comfortable, if millet phone crash or slow reaction every day so he would not succeed.
Ultimate product for network marketing is the cornerstone of sustainable assurance and word of mouth marketing.
Allowing users to speak, to shorten the distance
Internet marketing is different from traditional marketing, the former is more interactive and the latter is mainly one-way. Therefore, allowing users to fully participate in building products and services, and allows users to speak, slowly formed a circle culture based on the product.
If we turned the network marketing into traditional marketing methods, then it loses its original charm of network marketing. Users are encouraged to participate, take the initiative to communicate with users, eliminating distance and unfamiliar feeling in order to foster word of power.
Internet marketing training culture is not an overnight thing, needs time and the user's deposition, and the transformation of their own business and polished. We have all seen the Internet social network marketing opportunities, but we also see that network marketing is not a single thing, you need to collaborate with companies in many ways.
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