Internet advertising and traditional advertising comparison
We found that some companies, often invested 100,000 in traditional newspaper advertising, but in Internet advertising only invested 1000. Today we compare to ad networks and traditional advertising.
1. Internet advertising communication range is great, fast. Traditional advertising is small， slow.
Spread wide for online advertising, advertising information through the Internet, 24 hours a day continuously spread around the world. Currently global Internet user has close to 900 million, China has more than 120 million, and these user groups are also at an annual rate of a geometrically growing. These users have high spending ability, they are online advertising audience, they can be anywhere in the world at any time feels free to browse through the information on the Internet. The effect is beyond the reach of the traditional media.
2. Online advertising initiative receives the transmission of information, the traditional advertising is passive.
As we all know, newspaper ads, magazine ads, TV commercials, radio ads, outdoor advertising, they are going to do everything possible to attract the visual and auditory, forced indoctrination into your brain. Internet advertising is on-demand advertising, they has the nature of newspaper classified ads, but do not require you to browse through. It allows free querying, focus on the information you're looking for and presents it to you.
3. Online advertising is flexible real-time, easy to modification. Traditional advertising is not easy to change.
It is difficult to change after advertising in the traditional media, even change often required to pay a great deal of economic costs. And in the advertising on the Internet can change the ad content in a timely manner as needed, correct the error. In this way, changes to make implementation and promotion of business decisions timely.
4. Strong interaction and sensuality
Carrier of Internet advertising is essentially a multimedia, Hypertext formatting documents, as long as the audience is interested in some products or a business, only touch the mouse can learn more detailed and vivid information, So that the consumer who can personally "experience" products, services and brands. If virtual reality and other new technologies can be applied to online advertising, customers feel as immersive goods or services, it will greatly enhance the effectiveness of online advertising.
5. Cost savings
First of all, Internet advertising costs are much lower than other media, equivalent to the cost of advertising in newspapers 1/5, 1/10 advertising costs on TV. Many companies even can not see online advertising cost performance.
6. 24-hour propaganda
Whether it is television advertising, or other media, the existence of the effectiveness of advertising is very strong, and online advertising platform because of its special can be done 24 hours a day to continue the propaganda business. As long as there are users, no matter what time will allow enterprises propaganda nowhere to hide.
7. Effect complementary with traditional advertising
Various media have their own merits, but network media can give a strong complementary to all the media. For example, running a business in television advertising, but just a few seconds, the user may just understand this company's brand name, without knowing more information. But if this enterprise is also done online advertising so that customers can get more information through online advertising, finally becoming a partner of this enterprise in the true sense. All in all media network is a strong complementary and restore tool, in addition to bringing its effect also has other media client turnover.
8. Accurate delivery
Traditional media advertising audience is disorganized, but it can make their different audiences online advertising targeted advertising based on enterprise product features, to achieve true accurate delivery, as well as through advertising background understanding to how many people watch the commercials, how many people leave a message, make enterprises genuinely taking the initiative.
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