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How to correctly deal with network marketing for SMEs

  Under the 29th statistical report on Internet development in China showed that by the end of December 2011, China's Internet users reached 513 million, 55.8 million annual new users; Internet penetration upgrade four percentage points compared with the end of the year, reaching 38.3% . Chinese mobile phone users reached 356 million, an increase of 17.5%, compared to previous years, China's overall Internet growth into the plateau.
Such a huge number of users, make marketing more and more fire. Traditional marketing methods have reached a boiling point, with the population growing, industry competition is increasingly fierce, then what should the small and medium enterprises do?
  I believe that the Internet age has arrived. SMEs must also embark on Internet marketing.  
  According to CNNIC's survey, the top three methods of Internet marketing are: e-mail marketing, e-commerce platform marketing and search engine marketing, while many companies are doing network marketing, but failed to achieve their desired results, so originally belonged to their customers quietly lost, mainly in the following specific areas:
  1. The website has no content, no user experience, mainly in order to promote a brand.
  2. There is no specialized web promotion staff.
  3. The website is not updated after forming the basic, or does not updated for a long time, and the update content is the basic enterprise news, no real substance.
  4. Product sales to measure the effectiveness of online marketing.
  5. E-commerce platform as their main means of promotion.
  6. Enterprises do network marketing, general wants to get quick results. Their promotion methods are relatively simple, such as: Baidu, e-commerce platforms, Web site optimization.
  Now these are the Internet marketing methods used by SMEs, in fact, Internet marketing is much more than that. These companies do not have Internet marketing specialist, and now e-commerce platform and the promotion of Baidu phones are everywhere, causing many businesses each year needlessly spent a lot of money, but no effect, resulting in many companies lose faith in Internet marketing. 
  Many businesses don't know what Internet marketing really is, there are a lot of people think that Internet marketing is Baidu bid. I personally feel that if the enterprise network marketing is really appreciated, then they need not just website optimization, Baidu ranking, they need more Internet marketing consultant, internet marketing specialist.
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