2014, mad onslaught of O2O market
In 2014, O2O marketing warmed up rapidly. On the one hand, there are more and more players in the market. Services they provided to people, covering almost every aspect of daily consumption. New concept, new model and new technology emerge in endlessly. on the other hand, the capital market also put more attention in O2O, whether it invested early or late, they are both big, and surrounded the capital but also for some O2O companies began to open the burn. Under the impact of the wave, more traditional industries are facing upgrading and changing active or passive
In the eye of BAT, O2O is currently the sweet pastry. Its layout to the O2O marketing war has spread from last year to this year. During the year,each BAT O2O areas for investment or for own product upgrades can be described as "investment + research" or both.
In terms of investment, the public comments have invested hungry in March this year, 4 catering ERP vendors and commercial WIFI service providers; then Tencent invested didi taxi, e home cleaning, e bag of washing; Baidu has been more conservative, but at the end of the year , reached a strategic investment and cooperation with Uber.
In terms of product development, BAT, without exception, have opted for "platform lift" manner, and constantly open platform capabilities. At present, Tencent micro-public, and Ali Alipay service windows and Baidu's direct number is BAT in O2O marketing battle. Visible, the Giants not only in the capital steadily layout, also builds its own O2O ecology, to form a O2O ecosystem centered by themselves.
Some of the "little giant" has been hard for many years in the field O2O is beginning O2O market toward more vertical roots, their attention from the information layer into the transaction layer.
The segmentation and vertical development
Domestic housekeeping service generally starting last year, the pattern had been forming. On this basis, housekeeping service has started the concept of generalization, and gradually thinning for cleaning, laundry, confinement services, appliance repair and many other vertical services. These vertical areas are constantly emerge new entrepreneurial team, and the original founding team also have got financing.
Whether it's early or late， some financing scale is shocking in 2014.However, many investors believe that O2O is the general trend, which the Internet began to accelerate the transformation of traditional industries. So the massive influx of capital is inevitable.
Looking back on the year 2014, several factors such as market volume and market demand are optimistic to hold up well in the O2O field. Then in 2015, O2O market continues to boom or a bubble is a question.?
YIQI Network,a chinese digital marketing company.we supply you with Chinese SEO,brand promotion,website design,social network promotion,PPC advertising, banner ads, Chinese writing.China SEO companies and institutions are the first choices for doing business in China.